Here at Snaptech this is the biggest uncertainty we hear from an executive or business owner tasked with executing a social media plan for their company. Depending upon what the business wants to do within social media and their timeframe for those goals, one of the plans that we suggest is to start off by dipping your company toes into the social media water by launching a Facebook fan page for your firm.

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Category: Social Media   |   0 Comments

Pay-per-click (PPC), the advertising model where site owners only pay for people who click an ad and visit their site, is such a powerful yet easy to implement tool that makes it easy to try it without seeing results or not taking adavantage of all the benefits.

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Category: Online Advertising   |   0 Comments

Did you miss Google's ad during the Superbowl? Microsoft hopes that you did.

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Category: Marketing   |   0 Comments

As the senior copywriter working for Snaptech Marketing Group, my job is to create compelling content for not only my company but for the clients that choose to utilize any one of our copywriting services. What that means is that not only am I able to sit down and find out the best strategy for writing interesting stuff about a client for their website (and with SEO in mind), I'm also able to shift my brain and write for a company's blog, or develop a social media strategy and represent the company in Twitter posts and engagement. These are skills that I've been able to develop over the years, and having experience working as a journalist, a creative writer, a marketer and even as a listener all go into the job.

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Category: Content Writing   |   0 Comments

Sitemaps are the most accepted way of organizing and presenting information to both people and search engines. You've probably seen an HTML sitemap while browsing a site – it's usually a list of all available pages available to the visitor. An XML sitemap, however, is mainly for search engines like Google, Yahoo! and Bing.com to understand and organize your site and not visible to the typical user.

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Category: Search Engine Optimization   |   0 Comments

Apparently, half a billion dollars from Google wasn’t enough to buy Yelp. For the last couple of weeks the tech community has been hearing about Google’s intention to buy Yelp. Everything seemed to be going well, and after Google’s recent acquisitions, we all thought Yelp was going to be one more smooth transaction. But it wasn’t. Yelp walked away.

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Category: Marketing   |   0 Comments

According to the results of a poll conducted by U.S.-based Citigroup of 500 small businesses with less than 100 employees this past August, 42% of the companies indicated that they have placed greater emphasis on their company websites to generate more leads and sales. Even in an economic slowdown, business owners are relying more on their online presence to generate lead flow and greater sales opportunities.

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Category: Email Marketing   |   0 Comments

When I fired-up my laptop last night Windows Vista auto-installed a major "Important" update, which included the latest version of INternet Explorer, IE8.

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Category: Web Analytics   |   0 Comments

There is great news for companies advertising on the Web: People are spending more time and money online than ever before!

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Category: Marketing   |   0 Comments

Every good marketer and creative has, at some point in their career, smashed head first into the wall of Management Thinking. For purposes of discussion, I’ll define Management Thinking as: this is what we do, let’s keep doing it, only better.

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Category: Marketing   |   0 Comments